Everything you need to know about Events, Exhibitions, and Activations

If you’re a brand, you probably already know the importance of exhibition, events, conferences, and/or activations for your brand. Nevertheless, a little recap does no harm.

“To win the marketplace, you must win in the workplace”, says Doug Conant.

Events & Conferences

And to serve this purpose, there are internal events like CMEs, product launches, manager meetings, monthly conferences, etc. These conferences involve active participation from managers, sales-forces and employees & majorly motivate, inform, & educate them about the happenings, new developments, and updates about the brand/company.
Apart from conferences, big budget meetings, annual conferences, geographical meetings is another way to announce big scale progress & initiate discussions regarding the coming yearly plan for a company.

Primarily, there are corporate event management agencies give comprehensive services for a successful conference arrangement.

Exhibitions

While conferences and meetings foster in-house spirits, participation in exhibitions is a requisite to stay prevail in the industry. Even a modest stall with product display creates an impression of your brand in the marketplace. Your presence in such exhibitions introduce you to elite clients & exceptional customer base. Networking & promotion is the main USP of participating in an exhibition. In several Pharma exhibitions, are also instrumental in closing sales target by simply showing your products, demos, holding seminars, or arranging engaging activities for the visitors. It’s always a good opportunity to communicate your brand message & feature your brand image in trade shows. Exhibitions like WAC, Dermacon, PMEC, Pedicon, etc. are some of the Pharma exhibitions that take place annually or biannually.

Activations

Then comes Activations. A power packed kiosk that gives you measurable results & stimulates your volume of sales. You can hire an events and exhibition agency that will devise a measureable plan of action for your brand activation. Here is a case study on brand activations for Knorr Soups & Kissan Squash done by a Leading Exhibition agency in Mumbai. Product activations are extremely beneficial when it comes to align your product placement & identify the loopholes in an area. Mainly, because they give you a quantified report & a qualitative data about your target audiences’ preference and taste.

The Check-list Manifesto:

Any successful exhibition, event, conference or activation is tailored as per the desideratum. But, here’s a checklist that definitely ensures a mind-blowing trade show every time!

1.    Client requirement

A clear brief from your client eliminates any ambiguity of requirement.  When the process starts on the same note, it becomes easier to carry ahead the beacon. Make sure to collect the necessary information, permissions, and documents (if any) to avoid hassles in protocols during execution

2.    Costing

A concise brief always contains a clear mention of the threshold budget that a brand is willing to shell out for any event. Many companies, in order to save on cost resort to low quality materials. Such steps are not only risky, but also put up a bad image of the agency & the brand together.  So, to avoid hampering your image out in the industry, it is essential to choose the correct exhibition stall fabricator . A dependable exhibition stall fabricator will give you timely handover, best quality assets, and quick on-field troubleshooting when required.

3.    Designing

Now be it a kiosk, or a full-fledged stall in a large scale exhibition. When it comes to designing, it is always wise to choose the best stall designing agency. 3D exhibition stall design gives a clear perspective view of the final stall, so it gets easier to find any loopholes & address them before the execution.

4.    On- field

Expertise on-field is a necessity. When it’s actually the D-Day, production team of your events & activation agency comes into action. To supervise and ensure a smooth flow of the arrangements & check whether the client’s requirements are met.

5.    After Service

The difference between ordinary and extra-ordinary is the ‘extra’. And it never hurts to take that extra step and delight your client. It can be done by giving after service like mementos, albums, diaries etc., that reminisce them of the excellent service given during and after the exhibition.

Once you have the above given tasks ticked in your checklist, you just need to sit back and get ready to witness the unfolding of another successful trade show.

A+ Content. Such a big deal?

Everything about amazon.in is as enormous as it can get. Jeff Bezos introduced a revolution in the shopping industry with Amazon.com. A website that initiated with just books in 1993, today has more than 2 million sellers, and above 12 million products. If you’re selling your brand on Amazon, you know you’re a part of cut-throat competition. To get an edge over your competitors, you need to take every digital risk you can as an Amazon seller. You need to stand out from the digital clutter & your product page needs a voice of its own. 

Why A+ Content?

Today, the consumer is educated, and makes informed decision before any purchase decision. A+ content is the value added service your brand needs to cater to these customers. It adds life to your product page and allows the rich visuals to speak concisely for themselves. A+ content is definitely the ‘Digital Silent Salesman’ that your product page needs to enhance the shopping experience of your customer.

When a consumer scrolls down from your product page, they look for relevant text speaking about the features & benefits of the product. It’s rare for a costumer to skim through chunks of text and extract the essence. That is where A+ content rushes to the rescue!

The detailed explanations, the enticing visuals, expressive colour combinations, and exciting templates exuberate richness on your product page.  When you provide customer with relevant product information, really, you’re handing them the power to decide the best for your product.

A dynamic view of your product, explained details, USP, etc. appeal your customer, who in fact prefers visual learning. A stronger visual appeal captures your customers’ attention and creates a full digital experience for your shopper.

Statistically speaking, Amazon states & has proven that the sales conversion rates improve by approximately 3-10% purely because of the visual & education appeal that A+ content offers to First Party Vendors

                               Btl Advertising Agency in Mumbai

What’s A+ Content?

Amazon A+ content is not under SEO services, but, instead is a creative input that enhances shopping experience of your customer,

A+ content is available to sellers in a basic & a premium module. The latter allows a seller to create more interactive, video based A+ content for the product page

Varied Product Images that give perspective views of the product, highlight its most visual part, and flaunt lifestyle images that trigger lifestyle aspirations in the customer.

Informative introduction/brand story that introduce emotional connection between the customer and your brand. A little deeper information never hurts!

Features & Benefits of products that ultimately boil down the customers’ choice to click on the ‘Buy Now’ button on your Amazon product page to drive sales.

Ready to enhance your content?

Get ready to get ahead of your competitors, differentiate your page from other sellers & convert your visits into sales simply by using this A+ content service.  

You can hire a creativedesign agency for creating excellent A+ content for your product page. An effective A+ content combines enticing key visuals & effective communicative copy around your product.

At Walnut Advertising, we’ve carved a niche for ourselves in A+ content marketing. We don’t just create A+ content, we also optimise it according to