Everything you need to know about Events, Exhibitions, and Activations

If you’re a brand, you probably already know the importance of exhibition, events, conferences, and/or activations for your brand. Nevertheless, a little recap does no harm.

“To win the marketplace, you must win in the workplace”, says Doug Conant.

Events & Conferences

And to serve this purpose, there are internal events like CMEs, product launches, manager meetings, monthly conferences, etc. These conferences involve active participation from managers, sales-forces and employees & majorly motivate, inform, & educate them about the happenings, new developments, and updates about the brand/company.
Apart from conferences, big budget meetings, annual conferences, geographical meetings is another way to announce big scale progress & initiate discussions regarding the coming yearly plan for a company.

Primarily, there are corporate event management agencies give comprehensive services for a successful conference arrangement.

Exhibitions

While conferences and meetings foster in-house spirits, participation in exhibitions is a requisite to stay prevail in the industry. Even a modest stall with product display creates an impression of your brand in the marketplace. Your presence in such exhibitions introduce you to elite clients & exceptional customer base. Networking & promotion is the main USP of participating in an exhibition. In several Pharma exhibitions, are also instrumental in closing sales target by simply showing your products, demos, holding seminars, or arranging engaging activities for the visitors. It’s always a good opportunity to communicate your brand message & feature your brand image in trade shows. Exhibitions like WAC, Dermacon, PMEC, Pedicon, etc. are some of the Pharma exhibitions that take place annually or biannually.

Activations

Then comes Activations. A power packed kiosk that gives you measurable results & stimulates your volume of sales. You can hire an events and exhibition agency that will devise a measureable plan of action for your brand activation. Here is a case study on brand activations for Knorr Soups & Kissan Squash done by a Leading Exhibition agency in Mumbai. Product activations are extremely beneficial when it comes to align your product placement & identify the loopholes in an area. Mainly, because they give you a quantified report & a qualitative data about your target audiences’ preference and taste.

The Check-list Manifesto:

Any successful exhibition, event, conference or activation is tailored as per the desideratum. But, here’s a checklist that definitely ensures a mind-blowing trade show every time!

1.    Client requirement

A clear brief from your client eliminates any ambiguity of requirement.  When the process starts on the same note, it becomes easier to carry ahead the beacon. Make sure to collect the necessary information, permissions, and documents (if any) to avoid hassles in protocols during execution

2.    Costing

A concise brief always contains a clear mention of the threshold budget that a brand is willing to shell out for any event. Many companies, in order to save on cost resort to low quality materials. Such steps are not only risky, but also put up a bad image of the agency & the brand together.  So, to avoid hampering your image out in the industry, it is essential to choose the correct exhibition stall fabricator . A dependable exhibition stall fabricator will give you timely handover, best quality assets, and quick on-field troubleshooting when required.

3.    Designing

Now be it a kiosk, or a full-fledged stall in a large scale exhibition. When it comes to designing, it is always wise to choose the best stall designing agency. 3D exhibition stall design gives a clear perspective view of the final stall, so it gets easier to find any loopholes & address them before the execution.

4.    On- field

Expertise on-field is a necessity. When it’s actually the D-Day, production team of your events & activation agency comes into action. To supervise and ensure a smooth flow of the arrangements & check whether the client’s requirements are met.

5.    After Service

The difference between ordinary and extra-ordinary is the ‘extra’. And it never hurts to take that extra step and delight your client. It can be done by giving after service like mementos, albums, diaries etc., that reminisce them of the excellent service given during and after the exhibition.

Once you have the above given tasks ticked in your checklist, you just need to sit back and get ready to witness the unfolding of another successful trade show.