Everything about amazon.in is as enormous as it can get. Jeff
Bezos introduced a revolution in the shopping industry with Amazon.com. A
website that initiated with just books in 1993, today has more than 2 million sellers,
and above 12 million products. If you’re selling your brand on Amazon, you know
you’re a part of cut-throat competition. To get an edge over your competitors,
you need to take every digital risk you can as an Amazon seller. You need to
stand out from the digital clutter & your product page needs a voice of its
own.
Why A+
Content?
Today, the consumer is educated, and makes informed decision
before any purchase decision. A+ content is the value added service your brand
needs to cater to these customers. It adds life to your product page and allows
the rich visuals to speak concisely for themselves. A+ content is definitely
the ‘Digital Silent Salesman’ that your product page needs to enhance the
shopping experience of your customer.
When a consumer scrolls down from your product page, they
look for relevant text speaking about the features & benefits of the
product. It’s rare for a costumer to skim through chunks of text and extract
the essence. That is where A+ content rushes to the rescue!
The detailed explanations, the enticing visuals, expressive
colour combinations, and exciting templates exuberate richness on your product
page. When you provide customer with
relevant product information, really, you’re handing them the power to decide
the best for your product.
A dynamic view of your product, explained details, USP, etc.
appeal your customer, who in fact prefers visual learning. A stronger visual
appeal captures your customers’ attention and creates a full digital experience
for your shopper.
Statistically speaking, Amazon states & has proven that
the sales conversion rates improve by approximately 3-10% purely because of the
visual & education appeal that A+ content offers to First Party Vendors
What’s A+
Content?
Amazon A+ content is not under SEO services, but, instead is a creative input that enhances
shopping experience of your customer,
A+ content is available to sellers in a basic & a
premium module. The latter allows a seller to create more interactive, video
based A+ content for the product page
Varied Product Images
that give perspective views of the product, highlight its most visual part, and
flaunt lifestyle images that trigger lifestyle aspirations in the customer.
Informative
introduction/brand story that introduce emotional connection between the
customer and your brand. A little deeper information never hurts!
Features &
Benefits of products that ultimately boil down the customers’ choice to
click on the ‘Buy Now’ button on
your Amazon product page to drive sales.
Ready to enhance
your content?
Get ready to get ahead of your competitors, differentiate
your page from other sellers & convert your visits into sales simply by
using this A+ content service.
You can hire a creativedesign agency for creating excellent A+ content for your product page. An
effective A+ content combines enticing key visuals & effective
communicative copy around your product.
At Walnut Advertising, we’ve carved a niche for
ourselves in A+ content marketing. We don’t just create A+ content, we also
optimise it according to 
No comments:
Post a Comment